Resolution
How to replace "Dear <First Name>" with <Hello Friend> if the first name doesn't exist:
Add the following tag to your mailing.
The tag below will pull data from column (First_Name_), however, any column name can be inserted and used.
%%set name [merge members_.First_Name_] ; if { $name == "" } { return "Hello Friend," ; } else { return "Dear $name," ; }%%
Here is an example of what is displayed if no value is found in column (First_Name_):
From: thomass-2@lm10xtest.lyris.com [mailto:thomass-2@lm10xtest.lyris.com]
Sent: Tuesday, March 27, 2012 12:30 PM
To: testing
Subject: Support Test
Hello Friend,
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Here is an example of what is displayed if first name exists in column (First_Name_)
From: thomass-2@lm10xtest.lyris.com [mailto:thomass-2@lm10xtest.lyris.com]
Sent: Tuesday, March 27, 2012 12:30 PM
To: Tom Tom
Subject: Support Test
Dear Tommy,