How to use cart abandonment in segment/trigger selection Print

The way to identify when a member leaves the shopping cart before finalizing the purchase using ListManager is by using the Update Member Tag functionality.

Navigate to Utilities : Other : Action Tags : Member Update.

Here you will have the option to create an image URL that will set a specific demographic to a specific value when the user hits a specific page. The tags generated would be placed on their webpage toward the bottom of the HTML.

The tag(s) will look like this:

Abandoned:
<IMG SRC="http://server.domain.lyris.net/mf?field=field1&value=abandoned" ALT="" HEIGHT=1 WIDTH=1>

Bought:
<IMG SRC="http://server.domain.lyris.net/mf?field=field1&value=bought" ALT="" HEIGHT=1 WIDTH=1>

Essentially the plan would be to create an action tag that will insert the "bought" value into field1 when the user reaches the order confirmed page (or the page you would like to count as the final purchase page)

And you would insert the "Abandoned" tag above on every page that the user is likely to abandon on. Once the client reaches the final buy page, the abandoned value would get overwritten by the "bought" action tag.

When creating a segment or trigger, you will need to select the value of field1.