ListManager - Run a Re-Engagement Campaign Print

Identify members that are suspected to be inactive:

1. 1. Navigate to "Segments"
   2. Create a new segment and insert a clause for action where the list member did not open any mailing within a number of days
      • This will be the range considered for activity. 120 days is a reasonable example range.
   3. Click "Save and Test" for the segment
   4. Click the green Excel icon to export the members to a CSV file

Mark identified members for the campaign:

1. 1. Create a new demographic to mark these members
   2. Navigate to "Utilities : Administration : Server : Database : Add/Remove Member Columns : Add Column"
   3. Save the new integer demographic with some identifiable name, in this example "re_engage"
   4. In the exported CSV, delete all columns except for EmailAddr_
   5. Create two new column headings: re_engage and MemberType_
   6. Set the re_engage column to '1' for all rows
   7. Set the MemberType_ column to 'confirm' for all rows
   8. Then save the changes to the CSV file
   9. Navigate to "Members: Add Members: Import Members from CSV File" and upload this file

Create a segment based on the marked members:

1. 1. Navigate to "Segments"
   2. Create a new segment and insert a clause for numeric, where the re_engage field is equal to 1
   3. Choose the "Boundaries" tab in the segment
   4. Change "Pull only normal members" to no
   5. Save the segment and test to verify that the correct inactive members are selected

Create the mailing content creative that should be mailed to these members:

1. 1. Navigate to "Mailings: New Mailing"
   2. On the "Recipients" tab, click "Choose Segments"
   3. Choose the segment that selects members where a re_engage field is equal to 1
   4. Customize the mailing as otherwise desired
   5. Include %%url.confirm%% in the message, as this will become the link that members will need to click to re-confirm to the list
   6. Click "Save"
   7. Click "Send"
       

Note:
When the members receive the mailing, they only need to click the link to be re-added to the list. Those members that do not click the link will not be mailed to in the future.